It was made available in two sizes - 28 mm and 34 mm accompanied in brightly colored cases matching with its plastic straps that could be adjusted in size. The first generation of TAG Formula 1 was designed by Eddy Burgener who made use of a creative case which was constructed using a mixture of stainless steel and its inner case was coated with Fibreglass. So let's take a deeper look at some of its releases. This took place in the year 2000 because the low-cost F1 did not really fit well with the plans of LVMH for taking the brand up-market.Īlthough it was brought back in the market within a couple of years and since then it has been achieving an enormous amount of success. In spite of the success of the F1 series, one of the major decision taken by the LVMH management team was to stop its production. Thus, due to its link, it named its collection as Formula 1. Heuer was a sponsor of Ferrari in 1970s and it became an official supplier of Formula one between 19. Although it was not as pocket-friendly as the Swatch, yet it made use of the similar ideological templates which included synthetic case, vibrant colors, inexpensive movements and simple techniques for sales packaging so as to attract the buyers to retain to the Swiss watches. This TAG Heuer watch family line took its inspiration from Formula 1 race and became a success of the Swatch watch.
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